This is the "Event Detail" view, showing all available information for this event.
If the event has passed, click the "Event Report" icon to read a report and view photos that were uploaded.
Audience first: Connecting with Latinaprenuers
If you are a member, please log in to access additional, potentially lower registration fee options.
Videoconference information will be provided in an email once registration is complete.
Registration Info
Registration is required
Payment In Full In Advance Only
About this event
To develop an effective communications strategy, brands must prioritize their audience. Understanding audience members involves knowing what they value, where they seek information, how they consume content, and the nature of their communities.
Our November meeting explores how the Microsoft Multicultural Communications team prioritizes audience in its approach. Attendees will gain insights into the significant opportunities that Latinas present as the BODEN agency presents its latest study, “The State of Latinas in the US: An Essential Study for Brands 2024.” You will also learn how Microsoft has connected with this demographic using a community-based approach.
Network and learn from speakers Sarah DiDonato, senior multicultural communications manager at Microsoft, and Nikki Lopez, senior vice president BODEN Agency, board member and vice president of DEI, PRSA Dallas chapter.
Invalid Quantity