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Thu, Nov 21, 2024 at 11:30 AM
To develop an effective communications strategy, brands must prioritize their audience. Understanding audience members involves knowing what they value, where they seek information, how they consume content, and the nature of their communities.
Our November meeting explores how the Microsoft Multicultural Communications team prioritizes audience in its approach. Attendees will gain insights into the significant opportunities that Latinas present as the BODEN agency presents its latest study, “The State of Latinas in the US: An Essential Study for Brands 2024.” You will also learn how Microsoft has connected with this demographic using a community-based approach.
Network and learn from speakers Sarah DiDonato, senior multicultural communications manager at Microsoft, and Boden senior vice president Nikki Lopez.