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#PRSAFTL April 22 Meeting: The Ethical Response to Dark PR


April 22, 2021
11:30 AM - 1:00 PM
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APR Fellow Nance Larsen, ethics officer Emmanuel Tchividjian, and BuzzFeed media editor Craig Silverman will discuss on April 22 at 11:30 a.m. on how public affairs agencies are planning and executing disinformation campaigns, and the ethical duty of PR professionals to respond to them.

The panel will discuss the origins of dark PR, how it has spread in recent years in social and traditional media, and how public relations practitioners can expose and counteract efforts.

Disinformation, the intentional spread of false information, was widespread in the 2016 presidential election and again has become prominent again with the coronavirus and its vaccine.

Companies and political actors hire public affairs agencies in the United States to conduct campaigns interfere with honest public discourse. These create problems for society in general and for the communications profession in particular

Nance Larsen Emmanuel Tchividjian Craig Silverman
Nance Larsen Emmanuel Tchividjian Craig Silverman

The PRSA code of ethics include honesty, that members “adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public.”

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$15.00 Member Ticket

$20.00 Non-Member Ticket